Campaigns - 13 July 2007
2007: ‘Measure yourself’ campaign
Diabetes Australia’s new campaign aims to increase awareness that a large waist measurement is a risk factor for type 2 diabetes.
A new television commercial urges Australians to take action and measure their waists to assess their risk. The commercial informs people that men with a waistline of over 100cm and women with a waistline of over 90cm are in the highest risk category for developing type 2 diabetes.
The campaign’s call to action is Measure Yourself and the key message is Reduce your waist. Reduce your risk.
